Optimizing Google My Business: 7 ultimate tips

Have you already claimed your Google My Business? Google My Business is one of the most important aspects of local SEO. It is one of the most powerful and free marketing tools you should use to manage your business listing on Google Maps. It should therefore be at the top of your to-do list to be found better in local searches. Here are 7 ultimate tips to optimize your Google My Business.

What is Google my Business?

On Google My Business (GMB) you can share your contact details, location and opening hours with the public. This is also the place where you can respond to Google reviews and share your own photos and videos. If you have an important announcement, you can also share it via post. This gives your visitors a better picture of your company at a glance. By optimizing your company profile, you help your company with a higher ranking in local search results and Google Maps. 

Register your business with Google My Business 

Before you can get started with optimizing your company page, it is important to register your company. Registration is completely free and you can do this by following the step-by-step plan on Google My Business (GMB):

  • Click on 'Manage Now' at the top right of your screen.
  • Add your company name and click next. 
  • Then add your business location. Make sure your details are correct. This is important for when Google verifies your listing. Then click 'Next'. Google will display a map. Verify your location with the pen and click 'Next'.
  • Choose which area you want to serve with your company and click 'Next'.
  • Choose the category that best suits your business. Then click on 'Next'.
  • Add your company website URL and phone number to the contact information. Then click on 'Next'.
  • Now you choose whether you want to receive recommendations from Google. I recommend that you fill in 'Yes' and click 'Next'. You will then receive personalized recommendations that can help you with your listings.
  • In the last field you will see 'Complete and verify this business'. Here you just need to click on 'Finish'.

Congratulations! You've set up your Google My Business page! All you need to do now is verify your listing. This is to confirm that it concerns your company. There are several ways you can do this. You can choose to verify your business with an automatic call or text message. Or you can choose to verify with a postcard. If you choose the latter option, you will receive a letter at your address with a code. Keep in mind that this can take up to 15 days. That is why I recommend that you request the code via an automatic phone call or text message. You will immediately receive your code and then you can start adjusting your company profile.

Are you not quite sure how to register your Google My Business? Then let us know and contact us . We are happy to help you.

Want to get more reviews on google then try Freshreview.

7 Useful Tips to Optimize Your Google My Business

Tip 1: Optimize your company information

Local search results favor the most relevant results for searches. You have an advantage as a company when you offer the most detailed and accurate information. Therefore, fill in as much information as possible under the 'Information' section. This can be found on the left side of your GMB dashboard.

Tip 2: Include your most important keywords in the company information

As with traditional SEO, the use of strategic keywords is a determining factor in determining the search results. Therefore, use your most important keywords in the business description and every time you post a local for your audience.


Tip 3: Collect reviews and answer questions

Interaction with customers shows that your company values ​​customers and the feedback they leave. Persuasive reviews have a positive effect on potential customers when researching your business. In addition, positive reviews are an influencing factor on search results. Therefore, encourage customers to leave feedback on your company page. 


Tip 4: Corporate photos: the ultimate guide to looking good online

According to Google, companies with photos and videos on their Google my Business page receive 42% more requests for directions on Google Maps and 35% more clicks to their websites than companies without photos and videos. Use it to your advantage!

Tip 5: Share the latest news with posts

The Twitter of Google my Business: the posts. These mini messages ensure interaction with your audience and provide extra traffic to your website. Share relevant news or blogs. But keep it short and sweet. Use attractive visuals and make the reader curious about the content. Place a clear call-to-action under your post and ultimately refer the reader to your website.


Tip 6: Show your product range

Give customers a better idea of ​​your business by listing products directly through Google my Business. Share information such as prices, details, and photos so that visitors interact more with your business. These product details also allow Google to better understand your business and positively impact your search results.


Tip 7: Measure your GMB traffic with UTM Tagging

Measuring is knowing. Therefore, set a UTM tag to accurately track the traffic from your GMB page to your website. You will be amazed at how much traffic you get through this channel. Add your UTM tag to your website URL and post it on your GMB profile under the 'Information' section.

Location: United States

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