How does Google rate websites?

Google rates websites on more than 200 components. For each category, we have listed the most important parts of how Google does this.

Google is constantly reviewing your website to determine where they will show your website in search results. They do this on more than 200 parts, which can be roughly divided into three  categories . We have listed the most important components for each category:

1. Content

By this we mean the structure, texts, titles and images contained in a website.

  • Page Title: The title for the page is one of the most important factors for ranking, please ensure that your best search terms are used for that page.
  • Page description: the keywords can also best appear in the description (meta_description). Do not make the description longer than 150 characters.
  • Search terms in headers (H1, H2): Use the search terms in headings and titles of paragraphs in your text. In any case, use the H1 and H2 tag. Read more about reputation management software for agencies
  • Search terms in the text: there is a lot of discussion about the best keyword density for a text, but the fact is: your search term should not be missing. Our advice: 1 x at the top, 1 x in the middle and 1 x at the bottom of the page. The top of the text is the most important. And keep it legible.
  • Website loading time: the faster your website loads for your visitor, the better Google rates it. Google also looks at user experience. Get started with these aspects: Gzip compression on, resizing images and making few requests to the web server. On Google Pagespeed Insights you  will receive tips on how to improve loading time.
  • Often new content: new content, that's what Google loves! So try to add new content to your website regularly. Try to find regularity in this.
  • Sitemap: By giving a sitemap to Google (sitemap.xml) Google knows what pages your website has and Google will index them quickly. Give your homepage a higher importance than the rest of your pages in the sitemap.
  • Present on Google Business: create a Google business account, where you enter all your company details. This is not about the content of your own website, but is a service from Google. The more complete the information, the better.

2. Popularity

This concerns the amount of hyperlinks that point to your website.

  • Links to good websites: linking to relevant sites is a positive thing for Google. This is called link building. Don't do this more than once or twice per page. Visit google review management software
  • Links from social media: Make sure that your company and your website are regularly mentioned on social media. Ask friends to like and share this.
  • Reviews on other website: Google uses customer reviews on other websites (Facebook, Google Maps, etc.). So get it.

3. Engineering

The quality of the technology with which your website or webshop is programmed.

  • HTML errors: if your entire site is free of HTML and CSS errors, this is a sign of professionalism. But don't exaggerate: a few mistakes are not a disaster.
  • Suitable for mobile devices: Optimize your website for mobile devices with responsive design (RWD) and make sure this is a perfect layout that works pleasant for your visitors. Meanwhile, more than 50% of internet traffic is already mobile, so mobile is your number one priority.

How does Custom Website deal with this?

Because we know that all these aspects are important for the findability and user-friendliness of your website, we maintain a high standard of quality in the way we develop a website or webshop. For example, during development we take good coding (programming) and a good layout of the content into account. Content that you can easily manage via the CMS, which we continuously update and thus keep safe. With the help of managed hosting we ensure that the content on a site or shop is loaded quickly. Furthermore, we deliver all sites and shops responsive as standard, so that they are displayed properly on desktop, tablet and mobile. In addition to this good basis, would you like to do more to be findable online? or do you want to outsource the maintenance of the content? We are happy to help you to achieve more online results and to relieve you partially or completely.

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