Online Marketing Checklist

 Do you want to get more out of your restaurant ordering site? Want to generate more attention for your new business? Online Marketing offers the ideal tools to achieve success. In this blog we tell you more about some quick win s , such as Google My Business, Social Media, Branding and more!

How To Start?

Online and Offline have increasingly merged in recent years. It is no longer about the menu at the front door of your restaurant. Thanks to the internet, the customer can be convinced of their purchase much earlier. That is why it is important to ensure presence in as many places as possible. For example, think of your own website and social media.

Ordering platforms can also provide that extra visibility, but their large presence means they can compete with the other 'gateways' you've created, leaving you stuck with the high commissions. It is of course up to you as an entrepreneur to make that decision.

Quick Win

My Bhavya has handy Marketing tools to get started right away. This way you can send a newsletter to your customers who have given a so - called opt-in in no time. With the 'lost customers' tool you can send discount codes to customers who have not ordered anything for x number of days. By offering a small discount they will hopefully 'convert' again soon, as it is called in marketing terms.

Do you have our apps? Then you can also send push messages. Make sure you have the right timing and send it around dinner time. And of course: send in moderation! If people are annoyed by your push messages, there is a good chance that they will delete the app.

Quick Win – Google My Business

On this blog we have already paid attention to Google My Business before . By claiming and expanding your profile, countless potential customers have the most important data about your business at hand while Googling and using Google Maps.

Claiming your profile only takes a few minutes of your time, but the profit is huge! In addition, make sure you handle reviews with care. Thank you everyone for sharing their experience and offer compensation where necessary. That reflects positively to the outside world!

Quick Win – Social Media

Not every restaurant owner has the time to post on social media every day. Yet you can also make a lot of profit with a minimal effort from the most important social platforms such as Facebook, Instagram and Twitter. Again, this is about creating virtual gateways to your restaurant.

At the very least, claim profiles on every major channel and make sure all details are correct, such as your opening hours, the link to your website and the address details. It is useful to process the place of residence in your username, so that people can see at a glance that they are nearby.

Are you going to post on instagram? Then use handy hashtags that suit your restaurant and environment: #meal delivery #home delivery #pizza #kapsalon #amsterdamnoord #supportyourlocals. This increases your reach and visibility for the local media.

Note: Are you going to share dishes on social media? Good photography is essential. A bad photo of your meal can put customers off forever! If possible, invest in a professional photographer. A spontaneous selfie with the team should of course be possible as an Instagram Story. Click here to get more reviews on google

Quick Win: Branding

The consumer has to be confronted with a brand a number of times before it sticks. This is especially the case if the potential customer encounters your brand in different locations, such as in an advertisement, online and offline. Therefore, give your customer a helping hand by investing in the branding of your restaurant.

By branding we mean the brand experience of your restaurant. Of course, the quality of the meal and the service is extremely important, but good branding can really make the difference. It's not for nothing that a chain like McDonald's sticks to the recognizable colors and the big yellow 'M'.

Therefore, answer the following questions:

What is my logo? Is this still a bit of the time? Is it distinctive enough? What will my logo look like on a white background and on a dark background? Do I have to have multiple variants? Is the resolution of my logo high enough for printing?

Which fonts do we use in our advertisements and on the menu? Which font do you use for headings and which font do you use for other texts?

Which colors suit our restaurant? How do we get those colors back in the interior?

What is our 'tone of voice'? Are we young and informal? Or do we prefer to approach the customers formally?

The answers to these questions are processed in a style guide. Make sure that all employees who have something to do with the branding are aware of the agreements you have made about your corporate identity and always be consistent! With such a document it is also much easier to inform external companies about your wishes for printed matter, websites and other expressions.

SEA – Search Engine Advertising

Many people use search engines to find nearby restaurants. With SEA, you can pay to get to the top of search results with your potential audience. For this you use Google Ads or Bing Ads .

Mastering these systems requires quite a bit of self-study, so many restaurants choose to hire a professional. Take a good look at who exactly you want to reach and when? With this form of advertising you can save a lot of money by advertising very specifically.

Example: At restaurant X, orders are mainly made by people from postcode area 1067. They are between 25 and 35 years old. They order most often on Thursday evenings and on weekends. This means that I only show my ads from people in this age category, in this zip code area and only on the days when there is already a lot of interest in the product. Then there is the greatest chance that my advertisement will be successful!

Tip: You probably already have suspicions about when your restaurant is the most visited, but in My Bhavya you will find fantastic statistics that will help you further!

Banners

Many people immediately think of banners when they think of online advertisements. The success of banners can vary enormously. Again it is important to think carefully about your target group and especially the time. Show that banner especially when they are hungry! In addition, it is also important to give customers a reason to click on the banner: So offer a small discount!

You can use banners via Google Ads, but there are also many options on Social Media to show sponsored posts.

Another helpful consideration is 'remarketing'. This means that you serve an ad with a special offer to customers who have interacted with your restaurant before. If they were satisfied with your product, there is a good chance that they will consider ordering again. For example, via Google Ads you can choose your website visitors over a certain period as the target group for your new ad.

SEO – Search Engine Optimization

Search traffic to your website is usually 'organic'. This means that your website was already high enough in the search results to be clicked on. You can influence your position on Google or other search engines. For example, by using the right search terms on your website. If you are a pizzeria, but you don't actually use the word pizza, the chances are small that customers will find you.

Therefore, map out whether your website is found for the keywords you would like to be found for. A keyword like pizza is very general, but if you paste the location of your restaurant behind it, you get a better idea. Is your website not showing up properly? Then you can consider looking at your texts again.