7 effective online marketing tips for your successful business

You probably read interesting marketing tips more often and you think: “I really have to do something with that in my company”. Then you proceed to the order of the day and that tip remains on your large to-do stack. Do you also notice more often that as soon as you want to get started with something concrete, it makes you dizzy again and you wonder whether you are working on a meaningful action point?

You will find new information and inspiration everywhere, whereby the theme is always slightly different. Where do you start now? What is really useful for you as an entrepreneur to spend your valuable time on? In this blog I share 7 effective online marketing tips that will certainly benefit you.

1. Provide structure and regularity

Especially when you start with online marketing it is quite a challenge. But know that it is absolutely worth your effort and your time. Because at a certain point these activities become automatic and they will yield a lot for you. In addition, you can plan things in advance so that you can work a lot more efficiently. The most important thing in online marketing are: structure and regularity.

Really sit down to determine your strategy. Brainstorm about themes that are relevant to your business. What do you want to focus on in the coming period? Which themes do well with your potential customers? If you don't know what to post about, respond to current events. You can always pick up on that. Also take a look at an issue or hook-up calendar on which specific days you can connect with your product / service.

Always think from the customer's point of view: what does he / she want to read? What information does he / she need? Feel free to respond to the pain of your customer in your marketing. Always keep in mind that your marketing is not for you.

You certainly benefit from a content calendar to add structure to your online marketing. You can use this as a guideline for your online marketing activities. I advise you to sit down for this once. When the content calendar is filled, you only have to go back to your planning and implement it. This gives you a sense of control, it offers you a clear overview and it gives you a lot of peace of mind.

In addition to the necessary structure, regularity is a precondition for your online marketing. Your target audience regularly expects posts and information from you. Preferably publish daily on all your social media. Click here to get more reviews on google

2. Determine your specific target audience

You probably have broadly clear your target audience. But do you know exactly who you want to target within that target group? Do you know what they do, what they think, what keeps them awake at night and what they need? Your online marketing will work for you when you have this completely clear. Then you can use targeted call to actions and bring in leads.

How do you properly map out that target group? For this you have to bring your ideal customer to life, as it were. You do this by creating a persona. That helps you enormously to specifically focus your marketing on your specific target group. This way you will immediately address your ideal customer in all your social media posts.

3. Let go of the default content: go for video and speech

Online marketing no longer consists of ordinary posts with a photo and a text. Do you want to stand out? Then regularly use video. It has been known for some time that video is more effective than text. It provides much more range. And especially live video: so get started with dynamic content. Because the visual aspect is becoming increasingly important in online marketing.

How can you use this in concrete terms for your business? Livestreaming offers you various options. For example, you can give a short training via a live video. You can hold question and answer sessions (Q & As) in which people can already ask you expert questions. You can also give instructions or demonstrations of your products. And how about a help desk function? Go brainstorming about what you can offer in a live video to put your business in the spotlight and to profile yourself.

Did you know that spoken messages -in addition to videos- are 'hot'? Your vote is becoming increasingly important to your business. Various social media use the voice as an extra option to communicate online. Beautiful; because there are many people who would rather listen to information than watch or read something.

How do you apply that? For example, you can answer specific questions from your potential customers personally via voice messages. You can also answer frequently asked questions in this way.

4. Be active on social media on a daily basis

A very important tip: make sure you are always visible online. Not just by regularly posting things to your various social media channels. Or by actively involving your audience by asking them for their opinion. Feel free to let your followers actively discuss new products / services, images you want to use or the new look of your website.

Also speak up daily by actively responding to posts from others. Or share your specific knowledge in online groups. Join groups in your field and answer people's questions daily. Share your expertise and become visible as the expert.

Make sure that you as a brand / company always have a dialogue with your potential customer online. Respond as soon as a question is asked. Or like comments from your followers as soon as you see them. Commenting extensively on their posts is even more personal. Go for it!

Finally, I like to give you to always remain authentic: so close to yourself. How do you do that? Only tell honest stories that show how you make a difference with your business. You can do that through examples and success stories of your products / services. Use online review management tools to manage your business online activity.

5. Communicate the most frequently asked questions via an FAQ section

You know it: for the umpteenth time a question ends up in your mailbox that has been asked 100 times before. How nice is it to be able to answer your potential customer immediately? So that he / she can continue with the possible purchase?

You can easily realize this. Create an FAQ page on your website. Here you place the most frequently asked questions with answers. By offering this, you remove any doubts from the visitor. You can of course also use this section on your social media. Think of an FAQ topic in a closed group. You can keep adding to this list.

6. State your call to action in the first paragraph

A short tip in this blog, but an important one. If you're posting for promotional purposes - like an ad - the most important part is the Call To Action (CTA). In other words: The call to action. What do you want the viewer of the ad to do? The image should draw attention and the CTA should put it into action.

Make sure to include the CTA at the beginning of your post. It is true that many people do not read posts completely. So make it clear at the beginning of your text what needs to be done.

7. Vary your content with the 80/20 rule

My last tip is also short and sweet. Did you know that it is not necessary for all the content you post to be about your business itself? So about your products / services. 20% is sufficient. You fill the other 80% of your posts with attention for your customers / information about your customers and about the themes they need. You can also use posts about fun, fun and entertainment as long as you can link it to your business in one way or another.

These were my 7 practical tips in the field of online marketing. I think enough inspiration, so let's get started. Good luck!

Related post:

https://freshreviewonline.wordpress.com/2021/02/01/5-practical-social-media-trends-that-yield-customers/

https://freshreview.hatenablog.com/entry/2021/02/02/000000

https://freshreview.mystrikingly.com/blog/make-your-company-easier-to-find-on-google