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Showing posts from December, 2020

What are good reviews for Google? Reviews as a local SEO strategy

What is a good review?   And what are the 10 most important ranking factors of (Google) reviews on the internet? If you sell products or rent out items locally, for example, reviews via the Google search engine work extra well to attract more local website traffic. Therefore improve your 'local SEO' via reviews, it concerns more web visitors coming from your place or region. It is a fact of experience within SMEs that people like to do business with people who have a company within a radius of 25 kilometers. Despite the fierce competition on the internet, you can always improve your local SEO by actively collecting good reviews from (real!) Customers and buyers. Google search engine optimization through good reviews SEO means 'Google search engine optimization'. And reviews work really well locally. Read what good reviews are in this post. Prevent false or invalid reviews! Reviews as an SEO strategy have been recommended to me by  Edwin Bron (Springmedia)  and The Fe...

Ten tips for collecting reviews

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People use reviews in their purchasing process.  Recent research by  Brightlocal shows that 92 percent now read reviews to determine whether a local company scores well.  In addition, 80 percent of trust reviews as much as personal recommendations. The impact of reviews is also increasing.  The more reviews, the higher the conversion.  According to Reevo, this results in a 4.6 percent increase for 50 or more reviews.  Research from iPerceptions shows that 63 percent of customers prefer to buy on a site with reviews.  This impact does not only apply to B2C, but  also to B2B . Do you read online customer reviews to determine if a local business is a good business?  (Brightlocal) So customer reviews are important, but are you making sure they share those experiences? It is important to give people a reason to leave a review.  Customers take action spontaneously if they have a very positive or negative experience.  However, these are th...